English 
Spanish The Only Hat You Need to Wear is Your Scrub Cap
Owning a dental practice is hard work, and the many hats you have to wear can feel overwhelming. From being a hands-on problem solver to a meticulous HR director, the burden can be taxing
Imagine a partner who lightens this load, providing the indispensable business acumen and financial backing necessary for a brighter future. With this support and your practice leadership, the only hat you'll ever need to wear is your trusted scrub cap.
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Novi Frometa, DDS
Professional Smiles
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If you've found yourself asking:
Didn't I go to school to be a dentist?- Shouldn't a partner invest in me, not just my practice?
- Shouldn't I retain equity in the practice I've built?
Welcome to Operation Dental: The Redefined DSO
We Are Dentists
As seasoned dentists, we're acutely aware of the negative reputation often attached to DSOs, characterized by profit-driven agendas and impersonal management. From the outset, our company has been fueled by a distinct ambition: to transcend the confines of the traditional DSO model through our unique servant-leadership culture. We are committed to empowering dental professionals to reclaim ownership of their futures, free from the interference and influence of private equity.
Welcome to a partnership built upon the cornerstone of your individual success. Let us partner with you in growth by selling us a predetermined percentage of your practice. Now, with our support, you reach your full potential as a dentist who only needs to wear a scrub cap*.
Here's how we revolutionize practice affiliation:
Ultimately, Operation Dental offers more than just peace of mind—we offer a genuine partnership built on trust, integrity, and unwavering support. Rest assured, the operations side of your practice is in exceptional hands with us. No quotas, no impersonal treatment—just a commitment to invest in the success and well-being of our partner dentists.
Experience the Operation Dental difference and redefine your path to practice prosperity today.
Proven Track Record of Growth
(Post Affiliation Average)
134%
Annual Revenue Growth Per Dentist
86
New Patients Per Month
1074
Reviews
4.9
Star Rating
Create the Future You Deserve
Let Operation Dental be your ally, and together, we'll forge a brighter tomorrow.
Get Started Today
Recognition That Reflects Our Results
The Inc. 5000 ranks the fastest-growing private companies in America, which represents the pinnacle of entrepreneurial success. For the fourth consecutive year, we earned our place on this elite list. This streak proves our ability to drive consistent growth and deliver tangible results in our service to communities throughout Central Florida, Jacksonville, and Sarasota. From the ACG Smart Award to the Inc. 5000, every honor strengthens our resolve. We move forward with the same passion, integrity, and excellence that brought us here.
2022
Inc. 5000® honoree
2023
Inc. 5000® honoree
2024
Inc. 5000® honoree
2025
Inc. 5000® honoree
2024
ACG Smart Awards honoree
The Driven Dental Podcast
Stories inspire growth at Operation Dental. We created The Driven Dental Podcast to demonstrate servant leadership in action. This platform empowers all dental professionals to learn, lead, and thrive.
Real stories from across the industry give you the tools to master business management and leadership. You acquire the critical skills that eighty percent of dentists wish they possessed earlier. We invite you to turn these lessons into a distinct advantage for your future.
Listen. Learn. Lead.
It's All In The Practice
(Operation Dental By The Numbers)
18
Practices
31
Dentists
250+
Employees
11K+
Reviews
4.9
Star Rating
$0
Private Equity
Who We Look For? The Perfect Partner
We hire great people who share our mindset toward dentistry, give them the tools to succeed, and be there when they need support. This sets the stage for a successful business with engaged employees at all levels and creates Operation Dental's culture of putting people before profits.
The following values guide our actions and set the standard for how we do business.
The Way of The Eight
Either click or touch and drag to the left to view all the principles.
1
Shattering
the DSO stereotype with a "people before profits" ethos and uncompromising core values of honesty, integrity, and accountability
2
Upholding
a culture of respect, trust, and open communication with every doctor, employee, and stakeholder through a commitment to servant leadership
3
Providing
the freedom to practice dentistry in a way that fulfills your unique life ambitions
4
Combining
the best of private and group dentistry through a leadership philosophy that puts you first and gives you a voice
5
Creating
unmatched opportunities for clinical, professional, and personal growth, including investment opportunities and business mentorship
6
Supporting
our doctors and employees with the systems, resources, and services they need to produce exceptional clinical outcomes
7
Enriching
our communities with access to high-quality, individualized dental care
8
Driving
innovation and setting a new standard in our industry through a better way to practice dentistry
Experience a DSO Done Better
Experience the Operation Dental difference and see what sets us apart.
Get Started Today
About Operation Dental
Founded in 2016 by Dr. Peter Kelly, DDS, and Matt Robinson, MBA, Operation Dental breaks the DSO stereotype by pioneering a management style that prioritizes people over profits and always puts our dentists, employees, and patients first.
By combining the best components of private and group dentistry, our ultimate goal is to empower everyone in our organization to achieve personal and professional fulfillment beyond what they could find in any other setting. We believe happier dentists and employees lead to better patient outcomes, resulting in healthier communities and a brighter future for us all.
Podcasts are for sharing stories, so we created a podcast with stories to help you grow. Welcome to The Driven Dental Podcast.
Four out of our five dentists wish they had learned about leadership skills and business management before entering practice. Learn what they didn’t and give yourself the advantage over your competition.